Name
A brand name is the initial touchpoint between consumers and a company. It creates the crucial first impression and sets the stage for further engagement.
What does "DT" mean?
D and T stand for the first letters of the German word "Drahtwerke" and the French word "Trefileries" - which means wire works.
DT Swiss roots lie in the wire production plant and the Vereinigte Drahtwerke in Biel, out of which the brand in its current structure was born in 1994 as a result of a management buyout.
The two languages in the name come from the Swiss city of Biel and its bilingualism.
